Free vs. Paid

Check out this analysis on whether to charge and how much to charge for apps in iTunes.

Summary:

* Try to price your apps high enough so you have steadily increasing demand but not spiking demand

* As download growth starts to level off, lower your price incrementally. Continue until you get to .99

* Free apps don’t really pay off via advertising unless it goes gangbusters or you are advertising your own products

http://www.pinchmedia.com/appstore-secrets/


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